Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to the newest version of your browser.

Your browser appears to have cookies disabled. For the best experience of Construction News, please enable cookies in your browser.

Welcome to the Construction News site. As we have relaunched, you will have to sign in once now and agree for us to use cookies, so you won't need to log in each time you visit our site.
Learn more

Tag : marketing

Sort By: Newest firstOldest firstA-ZZ-A

  • How to put together a winning award entrySubscription

    Blog6 September, 2011

    The entry deadline for the Construction Marketing Awards is coming up, and while I don't often do the 'top ten tips' style of piece, I've done one on putting together a winning award entry. It seemed topical somehow...

  • Engineering - bad for business?Subscription

    Blog17 June, 2011

    Lord Sugar has offended the engineering community by saying they're bad at business. Maybe they are...

  • It's all a bit greenSubscription

    Blog15 June, 2011

    The latest incarnation of the Green Deal is well-meaning, but flawed, from a marketing perspective, and doomed to failure...

  • Argue the differenceSubscription

    Blog24 May, 2011

    Differentiation is a key tool in any competitive battle. What can we learn about it from the cost of having a row in the UK courts?

  • tweeting for money?Subscription

    Blog28 April, 2011

    My last post was about twitter. So is this one. I asked if anyone had made money from activity on the social media website, and got some response. Here, in 140 character chunks, is a summary....

  • Who's the top twit?Subscription

    Blog15 April, 2011

    Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?

  • Steel yourselvesSubscription

    Blog29 March, 2011

    Recent figures from the steel sector should be worrying you, if they're not already.....

  • Liz and Shane, sitting in a tree…Subscription

    Blog14 December, 2010

    Twitter is so powerful it can help a chubby bloke with a dodgy barnet get hold of a girl who'll really make his mates jealous. So what can Shane Warne teach you?

  • Green Deal or White Elephant?Subscription

    Blog9 December, 2010

    The Government Green Deal announced today is a marketing nightmare. It utterly fails to address the reasons why people don't insulate their homes. Probably because it's been put together by people with little or no understanding of consumer behaviour. What should they have done?

  • CSR - disaster or opportunity?Subscription

    Blog22 October, 2010

    CSR - it's bad, right? Lots of cuts, so we're all going to be poor and have no work? Well, every cloud has a silver lining, the secret is finding it...

Show  10 per page20 per page50 per page