Tag : marketing
How to put together a winning award entrySubscription
The entry deadline for the Construction Marketing Awards is coming up, and while I don't often do the 'top ten tips' style of piece, I've done one on putting together a winning award entry. It seemed topical somehow...
Engineering - bad for business?Subscription
Lord Sugar has offended the engineering community by saying they're bad at business. Maybe they are...
It's all a bit greenSubscription
The latest incarnation of the Green Deal is well-meaning, but flawed, from a marketing perspective, and doomed to failure...
Argue the differenceSubscription
Differentiation is a key tool in any competitive battle. What can we learn about it from the cost of having a row in the UK courts?
tweeting for money?Subscription
My last post was about twitter. So is this one. I asked if anyone had made money from activity on the social media website, and got some response. Here, in 140 character chunks, is a summary....
Who's the top twit?Subscription
Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?
Recent figures from the steel sector should be worrying you, if they're not already.....
Liz and Shane, sitting in a tree…Subscription
Twitter is so powerful it can help a chubby bloke with a dodgy barnet get hold of a girl who'll really make his mates jealous. So what can Shane Warne teach you?
Green Deal or White Elephant?Subscription
The Government Green Deal announced today is a marketing nightmare. It utterly fails to address the reasons why people don't insulate their homes. Probably because it's been put together by people with little or no understanding of consumer behaviour. What should they have done?
CSR - disaster or opportunity?Subscription
CSR - it's bad, right? Lots of cuts, so we're all going to be poor and have no work? Well, every cloud has a silver lining, the secret is finding it...