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Tag : brand attributes

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  • Who's the top twit?Subscription

    Blog15 April, 2011

    Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?

  • tom finney

    Splashing out, unwiselySubscription

    Blog30 November, 2009

    Preston may be saying goodbye to the National Football Museum, and you can understand that would hurt. But it was entirely predictable, had they thought through a little more marketing ......

  • heres johnny

    Here's JohnnySubscription

    Blog14 October, 2009

    Look out - Johnny Salesman is out and about, and he's trying to help....

  • lego towers

    I'm with the brandSubscription

    Blog17 July, 2009

    The B2B Superbrands list contains a decent number of construction members, at first glance, this is good. But maybe, with a deeper look, we can learn something about branding in construction from what they have in common.

  • What's in a name?Subscription

    Blog27 May, 2009

    It’s difficult to differentiate in this industry sometimes. So many companies have similar names that clients get them mixed up. What can you do about that? As is so often the case, the answer lies in the bottom of a pint glass…..