Tag : brand attributes
Who's the top twit?Subscription
Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?
Splashing out, unwiselySubscription
Preston may be saying goodbye to the National Football Museum, and you can understand that would hurt. But it was entirely predictable, had they thought through a little more marketing ......
Look out - Johnny Salesman is out and about, and he's trying to help....
I'm with the brandSubscription
The B2B Superbrands list contains a decent number of construction members, at first glance, this is good. But maybe, with a deeper look, we can learn something about branding in construction from what they have in common.
What's in a name?Subscription
It’s difficult to differentiate in this industry sometimes. So many companies have similar names that clients get them mixed up. What can you do about that? As is so often the case, the answer lies in the bottom of a pint glass…..