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Tag : differentiation

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  • Argue the differenceSubscription

    Blog24 May, 2011

    Differentiation is a key tool in any competitive battle. What can we learn about it from the cost of having a row in the UK courts?

  • tweeting for money?Subscription

    Blog28 April, 2011

    My last post was about twitter. So is this one. I asked if anyone had made money from activity on the social media website, and got some response. Here, in 140 character chunks, is a summary....

  • Who's the top twit?Subscription

    Blog15 April, 2011

    Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?

  • Time to innovate or die!Subscription

    Blog8 October, 2010

    During tough times, smart marketing investment pays off. Right now, the smart investment is going online it seems....

  • shard

    What does M A C E stand for?Subscription

    Blog21 June, 2010

    The Sunday Times just published a top 100 private companies. There are a few construction setor ones in there, not surprisingly. What can we learn from them?

  • polling station

    What's the difference?Subscription

    Blog7 April, 2010

    What can we learn about competitive differentiation from the General Election's early skirmishes?

  • woods

    Still in the woodsSubscription

    Blog28 January, 2010

    There’s much talk of green shoots. And yes, it’s possible to see investment coming back to the market. But don’t get carried away, for most contractors, the recovery is still some distance off.

  • horses

    Racing to the wrong conclusionSubscription

    Blog6 January, 2010

    If you're in big trouble, most of the time you need a radical solution. Sadly the people in charge of British Horseracing have opted to tinker with meaningless details rather than address their real problems. Still, at least there's a marketing lesson in it for us....

  • paul morrell

    Look out, here comes the QSSubscription

    Blog24 November, 2009

    The Government's choice of a QS as Chief Construction Adviser might look like a typical public client trying to keep costs down. But there's a silver lining....

  • new school

    Who's your client?Subscription

    Blog18 November, 2009

    It's easy to become confused about who you're working for, but it may not be a good long term strategy....

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