Tag : differentiation
Argue the differenceSubscription
Differentiation is a key tool in any competitive battle. What can we learn about it from the cost of having a row in the UK courts?
tweeting for money?Subscription
My last post was about twitter. So is this one. I asked if anyone had made money from activity on the social media website, and got some response. Here, in 140 character chunks, is a summary....
Who's the top twit?Subscription
Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?
Time to innovate or die!Subscription
During tough times, smart marketing investment pays off. Right now, the smart investment is going online it seems....
What does M A C E stand for?Subscription
The Sunday Times just published a top 100 private companies. There are a few construction setor ones in there, not surprisingly. What can we learn from them?
What's the difference?Subscription
What can we learn about competitive differentiation from the General Election's early skirmishes?
Still in the woodsSubscription
There’s much talk of green shoots. And yes, it’s possible to see investment coming back to the market. But don’t get carried away, for most contractors, the recovery is still some distance off.
Racing to the wrong conclusionSubscription
If you're in big trouble, most of the time you need a radical solution. Sadly the people in charge of British Horseracing have opted to tinker with meaningless details rather than address their real problems. Still, at least there's a marketing lesson in it for us....
Look out, here comes the QSSubscription
The Government's choice of a QS as Chief Construction Adviser might look like a typical public client trying to keep costs down. But there's a silver lining....
Who's your client?Subscription
It's easy to become confused about who you're working for, but it may not be a good long term strategy....