Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to the newest version of your browser.

Your browser appears to have cookies disabled. For the best experience of Construction News, please enable cookies in your browser.

Welcome to the Construction News site. As we have relaunched, you will have to sign in once now and agree for us to use cookies, so you won't need to log in each time you visit our site.
Learn more

Tag : perception

Sort By: Newest firstOldest firstA-ZZ-A

  • Who's the top twit?Subscription

    Blog15 April, 2011

    Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?

  • tom finney

    Splashing out, unwiselySubscription

    Blog30 November, 2009

    Preston may be saying goodbye to the National Football Museum, and you can understand that would hurt. But it was entirely predictable, had they thought through a little more marketing ......

  • heres johnny

    Here's JohnnySubscription

    Blog14 October, 2009

    Look out - Johnny Salesman is out and about, and he's trying to help....

  • ten gallon hat

    Risky businessSubscription

    Blog29 September, 2009

    Behaving badly has its consequences, as those who fell foul of the OFT found when they had sizeable fines imposed. But is that the limit of their damage? Porbably not, as the damage to their brand will live on, and on...

  • Cowboy crisisSubscription

    Blog24 August, 2009

    The OFT inquiry into cover-pricing caused a bit of an uproar, perhaps more than it should have done. What can be learned from the attempts to respond to it, and to another famous 'wobble'?

  • kerry katona iceland advert

    Mum’s gone to potSubscription

    Blog19 August, 2009

    What can we learn about marketing from Kerry Katona's unfortunate split with Iceland?

  • brighton or barca

    You what?Subscription

    Blog9 August, 2009

    Sometimes advertising makes ridiculous claims. There are mechnisms to protect consumers from malicious forms of this activity, but what damage can be caused the brand image by over-enthusiasm in the marketing team?

  • New name, same old story?Subscription

    Blog9 July, 2009

    Anyone watching Big Brother this year (there’s not many of you) will have seen a couple of nobodies change their names to Halfwit and Dogface. Since they did it by deed poll, that’s what it’ll say on their passports now. Nice. In those cases, the name change hasn’t really changed anything about how people felt about them. But name changes in business are more complex than that – RIBA’s recent decision can help us understand.

  • some brands may struggle in different language markets

    Bite the wax tadpole!Subscription

    Blog3 July, 2009

    Accessing international markets is something a lot of companies are thinking about at the moment. There are many pitfalls - and one that is often forgotten is the effect on branding and communications of working in another language or culture.

  • Keep it real, manSubscription

    Blog3 June, 2009

    Is reality perception? Or the other way around? And what’s that got to do with construction anyway? Well, it’s all about delivering on promises….