Tag : perception
Who's the top twit?Subscription
Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?
Splashing out, unwiselySubscription
Preston may be saying goodbye to the National Football Museum, and you can understand that would hurt. But it was entirely predictable, had they thought through a little more marketing ......
Look out - Johnny Salesman is out and about, and he's trying to help....
Behaving badly has its consequences, as those who fell foul of the OFT found when they had sizeable fines imposed. But is that the limit of their damage? Porbably not, as the damage to their brand will live on, and on...
The OFT inquiry into cover-pricing caused a bit of an uproar, perhaps more than it should have done. What can be learned from the attempts to respond to it, and to another famous 'wobble'?
Mum’s gone to potSubscription
What can we learn about marketing from Kerry Katona's unfortunate split with Iceland?
Sometimes advertising makes ridiculous claims. There are mechnisms to protect consumers from malicious forms of this activity, but what damage can be caused the brand image by over-enthusiasm in the marketing team?
New name, same old story?Subscription
Anyone watching Big Brother this year (there’s not many of you) will have seen a couple of nobodies change their names to Halfwit and Dogface. Since they did it by deed poll, that’s what it’ll say on their passports now. Nice. In those cases, the name change hasn’t really changed anything about how people felt about them. But name changes in business are more complex than that – RIBA’s recent decision can help us understand.
Bite the wax tadpole!Subscription
Accessing international markets is something a lot of companies are thinking about at the moment. There are many pitfalls - and one that is often forgotten is the effect on branding and communications of working in another language or culture.
Keep it real, manSubscription
Is reality perception? Or the other way around? And what’s that got to do with construction anyway? Well, it’s all about delivering on promises….