Tag : awards
How to put together a winning award entrySubscription
The entry deadline for the Construction Marketing Awards is coming up, and while I don't often do the 'top ten tips' style of piece, I've done one on putting together a winning award entry. It seemed topical somehow...
Time to innovate or die!Subscription
During tough times, smart marketing investment pays off. Right now, the smart investment is going online it seems....
Crouching tiger, hidden dragonSubscription
A Chinese firm becoming the sponsor of a leading UK building prize has whipped up a storm. Naivity and protectionism are fuelling the ‘get back to where you came from’ brigade. But what does the episode teach us about sustainable competitive advantage?
And the Award goes to....Subscription
Sometimes I can be cynical. I mean, there’s a lot of awards around. My personal favourite is ‘Loo of the Year’ – which I can assure you is giant and hotly contested. The “Roll” of honour is a prestigious place to be, and the winners are always “flushed” with pride. Etc. In the Construction sector, there’s an award for pretty much everything … (continues)