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Tag : ROI

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  • How to avoid digital disasterSubscription

    Blog24 September, 2010

    There's pressure on ROI at the moment, so more and more bosses are telling their marketing teams to get into "free" digital marketing. Well, it ain't free, digital marketing costs, and right here, is where you start paying.....

  • burning euros

    Burning euros at MIPIMSubscription

    Blog26 March, 2010

    At the risk of being boring, I'm going to bang on about wasting money at events for the second blog in a row. See, I've just been to MIPIM....

  • Who's the twit?Subscription

    Blog17 February, 2010

    John Terry fell foul of a twitter campaign this week, while I was lucky enough to chair a superb event. Both show the power of social media….

  • What's the difference between marketing and architecture?Subscription

    Blog11 June, 2009

    It sounds like a gag, but it’s not funny. There are a number of similarities between the building design profession, and the marketing team. What can we learn from that?