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Tag : copywriting

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  • twitter

    twitter? you what?Subscription

    Blog10 September, 2009

    Online social networking has been popular for a little while - linkedin, facebook - you've probably at least heard of them. Twitter is the new kid on the block, but growing fast. Are you using it? Have you worked out what, if any, business benefit it can bring? Have a read......

  • brighton or barca

    You what?Subscription

    Blog9 August, 2009

    Sometimes advertising makes ridiculous claims. There are mechnisms to protect consumers from malicious forms of this activity, but what damage can be caused the brand image by over-enthusiasm in the marketing team?

  • always proof before printing

    Where's the devil?Subscription

    Blog8 July, 2009

    Mistakes can really let you down. And the silliest little ones, that often do the most damage, are usually hiding somewhere too boring to check. What can you do to bring discipline to detail checking?

  • some brands may struggle in different language markets

    Bite the wax tadpole!Subscription

    Blog3 July, 2009

    Accessing international markets is something a lot of companies are thinking about at the moment. There are many pitfalls - and one that is often forgotten is the effect on branding and communications of working in another language or culture.

  • Solution: stuff dissolved in a liquid

    The solution to all your problemsSubscription

    Blog15 June, 2009

    Language is important. The words you use inform how people feel about you. Lazy or uneducated choices here imply you will be lazy and uneducated in other ways…