Tag : copywriting
twitter? you what?Subscription
Online social networking has been popular for a little while - linkedin, facebook - you've probably at least heard of them. Twitter is the new kid on the block, but growing fast. Are you using it? Have you worked out what, if any, business benefit it can bring? Have a read......
Sometimes advertising makes ridiculous claims. There are mechnisms to protect consumers from malicious forms of this activity, but what damage can be caused the brand image by over-enthusiasm in the marketing team?
Where's the devil?Subscription
Mistakes can really let you down. And the silliest little ones, that often do the most damage, are usually hiding somewhere too boring to check. What can you do to bring discipline to detail checking?
Bite the wax tadpole!Subscription
Accessing international markets is something a lot of companies are thinking about at the moment. There are many pitfalls - and one that is often forgotten is the effect on branding and communications of working in another language or culture.
The solution to all your problemsSubscription
Language is important. The words you use inform how people feel about you. Lazy or uneducated choices here imply you will be lazy and uneducated in other ways…