Tag : communication
It's all a bit greenSubscription
The latest incarnation of the Green Deal is well-meaning, but flawed, from a marketing perspective, and doomed to failure...
tweeting for money?Subscription
My last post was about twitter. So is this one. I asked if anyone had made money from activity on the social media website, and got some response. Here, in 140 character chunks, is a summary....
Who's the top twit?Subscription
Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?
Liz and Shane, sitting in a tree…Subscription
Twitter is so powerful it can help a chubby bloke with a dodgy barnet get hold of a girl who'll really make his mates jealous. So what can Shane Warne teach you?
Green Deal or White Elephant?Subscription
The Government Green Deal announced today is a marketing nightmare. It utterly fails to address the reasons why people don't insulate their homes. Probably because it's been put together by people with little or no understanding of consumer behaviour. What should they have done?
Time to innovate or die!Subscription
During tough times, smart marketing investment pays off. Right now, the smart investment is going online it seems....
How to avoid digital disasterSubscription
There's pressure on ROI at the moment, so more and more bosses are telling their marketing teams to get into "free" digital marketing. Well, it ain't free, digital marketing costs, and right here, is where you start paying.....
What does M A C E stand for?Subscription
The Sunday Times just published a top 100 private companies. There are a few construction setor ones in there, not surprisingly. What can we learn from them?
A very British ProblemSubscription
Brits, especially blokes, can be a bit shy when it comes to talking. Is that why BP are struggling to escape the browny-black stuff......?
What's the difference?Subscription
What can we learn about competitive differentiation from the General Election's early skirmishes?