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Tag : web2.0

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  • tweeting for money?Subscription

    Blog28 April, 2011

    My last post was about twitter. So is this one. I asked if anyone had made money from activity on the social media website, and got some response. Here, in 140 character chunks, is a summary....

  • Who's the top twit?Subscription

    Blog15 April, 2011

    Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?

  • Liz and Shane, sitting in a tree…Subscription

    Blog14 December, 2010

    Twitter is so powerful it can help a chubby bloke with a dodgy barnet get hold of a girl who'll really make his mates jealous. So what can Shane Warne teach you?

  • Time to innovate or die!Subscription

    Blog8 October, 2010

    During tough times, smart marketing investment pays off. Right now, the smart investment is going online it seems....

  • How to avoid digital disasterSubscription

    Blog24 September, 2010

    There's pressure on ROI at the moment, so more and more bosses are telling their marketing teams to get into "free" digital marketing. Well, it ain't free, digital marketing costs, and right here, is where you start paying.....

  • twitter

    twitter? you what?Subscription

    Blog10 September, 2009

    Online social networking has been popular for a little while - linkedin, facebook - you've probably at least heard of them. Twitter is the new kid on the block, but growing fast. Are you using it? Have you worked out what, if any, business benefit it can bring? Have a read......

  • The Vikings are coming, and they're angry

    Blogging risks BrandsSubscription

    Blog19 May, 2009

    It might seem bizarrely circuitous to blog about the risks of blogging, but, as this cautionary tale will show, it’s wise to consider the effects of your web2.0 activities carefully. It’s the strange saga of the viking, the violin, and the Guardian Journalist….. (continues)