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Tag : Our Great Industry

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  • Who's the twit?Subscription

    Blog17 February, 2010

    John Terry fell foul of a twitter campaign this week, while I was lucky enough to chair a superb event. Both show the power of social media….

  • great george street

    FRICing stupidSubscription

    Blog15 December, 2009

    The RICS recently decided to leave the CIC. They're now reconsidering, we hear, which is a Good Thing. As I've said before, one strong voice is more powerful than many weaker ones....

  • tom finney

    Splashing out, unwiselySubscription

    Blog30 November, 2009

    Preston may be saying goodbye to the National Football Museum, and you can understand that would hurt. But it was entirely predictable, had they thought through a little more marketing ......

  • demolition

    Demolition can save you DarlingSubscription

    Blog28 October, 2009

    A UKCG report suggests investment in construction pays better than investment in the car industry. Perhaps we should bring in a scrappage allowance for old buildings and kill several birds with the one big fat stone......

  • radar

    Switch your radar onSubscription

    Blog22 October, 2009

    Knowing what's up ahead is a pretty useful thing. If we'd known this financial crisis was coming, we'd have done things differently. Marketing people should be leading on business intelligence, but are they.....?

  • super hero

    Can Marketing save the World?Subscription

    Blog20 October, 2009

    Party conference season didn't help the floating voter much. They all look much of a muchness, and equally clueless on cutting domestic carbon emissions. Can we apply some basic marketing thinking to the problem? Of course we can...

  • royal mail

    Right Royal MessSubscription

    Blog9 October, 2009

    The internet is changing everything. And it's about to become a real opportunity to save some marketing cost, with one of the more stupid pieces of industrial conflict this century about to escalate.

  • Charitable construction industrySubscription

    Blog24 September, 2009

    It is easy to forget about charity in a recession.

  • outdoor pursuits

    The Great GCSE ScandalSubscription

    Blog27 August, 2009

    If your kids just got their GCSEs, and got one in media studies, or sociology, don't read this. It'll only annoy you. If you're interested in getting youg people into Our Great Industry on the other hadn, open it up right away!