Tag : Our Great Industry
Who's the twit?Subscription
John Terry fell foul of a twitter campaign this week, while I was lucky enough to chair a superb event. Both show the power of social media….
The RICS recently decided to leave the CIC. They're now reconsidering, we hear, which is a Good Thing. As I've said before, one strong voice is more powerful than many weaker ones....
Splashing out, unwiselySubscription
Preston may be saying goodbye to the National Football Museum, and you can understand that would hurt. But it was entirely predictable, had they thought through a little more marketing ......
Demolition can save you DarlingSubscription
A UKCG report suggests investment in construction pays better than investment in the car industry. Perhaps we should bring in a scrappage allowance for old buildings and kill several birds with the one big fat stone......
Switch your radar onSubscription
Knowing what's up ahead is a pretty useful thing. If we'd known this financial crisis was coming, we'd have done things differently. Marketing people should be leading on business intelligence, but are they.....?
Can Marketing save the World?Subscription
Party conference season didn't help the floating voter much. They all look much of a muchness, and equally clueless on cutting domestic carbon emissions. Can we apply some basic marketing thinking to the problem? Of course we can...
Right Royal MessSubscription
The internet is changing everything. And it's about to become a real opportunity to save some marketing cost, with one of the more stupid pieces of industrial conflict this century about to escalate.
Charitable construction industrySubscription
It is easy to forget about charity in a recession.
The Great GCSE ScandalSubscription
If your kids just got their GCSEs, and got one in media studies, or sociology, don't read this. It'll only annoy you. If you're interested in getting youg people into Our Great Industry on the other hadn, open it up right away!