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Tag : customers

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  • It's all a bit greenSubscription

    Blog15 June, 2011

    The latest incarnation of the Green Deal is well-meaning, but flawed, from a marketing perspective, and doomed to failure...

  • boring accountant

    Accountants, know your place!Subscription

    Blog21 December, 2009

    Accountants have many useful skills. Adding up. Subtracting. They're handy in business. But usually they're not the people you want on the customer frontline....

  • tom finney

    Splashing out, unwiselySubscription

    Blog30 November, 2009

    Preston may be saying goodbye to the National Football Museum, and you can understand that would hurt. But it was entirely predictable, had they thought through a little more marketing ......

  • new school

    Who's your client?Subscription

    Blog18 November, 2009

    It's easy to become confused about who you're working for, but it may not be a good long term strategy....

  • value equation

    Value (n) - val-yoo - relative worth, merit, or importanceSubscription

    Blog9 November, 2009

    What value do you deliver to your customers? Do you know? Do you know how they calculate your value? You might want to .....

  • heres johnny

    Here's JohnnySubscription

    Blog14 October, 2009

    Look out - Johnny Salesman is out and about, and he's trying to help....

  • royal mail

    Right Royal MessSubscription

    Blog9 October, 2009

    The internet is changing everything. And it's about to become a real opportunity to save some marketing cost, with one of the more stupid pieces of industrial conflict this century about to escalate.

  • ten gallon hat

    Risky businessSubscription

    Blog29 September, 2009

    Behaving badly has its consequences, as those who fell foul of the OFT found when they had sizeable fines imposed. But is that the limit of their damage? Porbably not, as the damage to their brand will live on, and on...

  • kerry katona iceland advert

    Mum’s gone to potSubscription

    Blog19 August, 2009

    What can we learn about marketing from Kerry Katona's unfortunate split with Iceland?

  • brighton or barca

    You what?Subscription

    Blog9 August, 2009

    Sometimes advertising makes ridiculous claims. There are mechnisms to protect consumers from malicious forms of this activity, but what damage can be caused the brand image by over-enthusiasm in the marketing team?

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