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Tag : research

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  • Ecobuild 2011Subscription

    Blog2 March, 2011

    If you wanted proof that green building can lead to employment, look no further than the numbers of staff at Ecobuild 2011.

  • radar

    Switch your radar onSubscription

    Blog22 October, 2009

    Knowing what's up ahead is a pretty useful thing. If we'd known this financial crisis was coming, we'd have done things differently. Marketing people should be leading on business intelligence, but are they.....?

  • super hero

    Can Marketing save the World?Subscription

    Blog20 October, 2009

    Party conference season didn't help the floating voter much. They all look much of a muchness, and equally clueless on cutting domestic carbon emissions. Can we apply some basic marketing thinking to the problem? Of course we can...

  • Mirror, signal, manoeuvreSubscription

    Blog24 July, 2009

    Indicators are tricky things - just because the orange thing is flashing on and off, doesn’t mean the car isn’t going to carry on in a straight line and smash right into you. The same is true of economic indicators - they can mean completely different things for different companies. How can you deal with these vagaries, and get yourself some sort of picture of what might happen?

  • Drill in to customer understandingSubscription

    Blog22 May, 2009

    If you’ve ever been to the dentist, you’ve examined his ceiling. But does he ever do that? Does he think about what it’s like to be one of his patients? Understanding how customers feel about their ‘experience’ is a key to commercial survival……