Tag : research
If you wanted proof that green building can lead to employment, look no further than the numbers of staff at Ecobuild 2011.
Switch your radar onSubscription
Knowing what's up ahead is a pretty useful thing. If we'd known this financial crisis was coming, we'd have done things differently. Marketing people should be leading on business intelligence, but are they.....?
Can Marketing save the World?Subscription
Party conference season didn't help the floating voter much. They all look much of a muchness, and equally clueless on cutting domestic carbon emissions. Can we apply some basic marketing thinking to the problem? Of course we can...
Mirror, signal, manoeuvreSubscription
Indicators are tricky things - just because the orange thing is flashing on and off, doesn’t mean the car isn’t going to carry on in a straight line and smash right into you. The same is true of economic indicators - they can mean completely different things for different companies. How can you deal with these vagaries, and get yourself some sort of picture of what might happen?
Drill in to customer understandingSubscription
If you’ve ever been to the dentist, you’ve examined his ceiling. But does he ever do that? Does he think about what it’s like to be one of his patients? Understanding how customers feel about their ‘experience’ is a key to commercial survival……