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Online viral campaign #engineeringhappiness looks to inspire a new generation of engineers

Teams across some of London’s most iconic infrastructure projects have filmed themselves dancing to ‘Happy’ by Pharrell Williams in an online campaign aimed at inspiring a new generation of engineers.

Sir John Armitt stars in the video alongside hundreds of engineers, students and members of the public - with several well-known industry faces also making an appearance.

Projects and teams featured in the film include Crossrail, Queen Elizabeth Olympic Park, the Thames Barrier, London Underground, King’s Cross Station and the Hammersmith Flyover.

As well as Sir John, the ICE’s director general Nick Baveystock and the deputy mayor of London Cllr Victoria Borwick AM also feature.

The campaign has been backed by Mayor of London Boris Johnson, who said: “I welcome [the] ICE’s imaginative approach to celebrate and promote the huge role engineers play in London and I hope it will encourage more young people to opt for this rewarding career.

“Engineering ingenuity is at the heart of London’s prosperity and success. Mega-infrastructure projects are set to ensure London remains a world leading city.”

ICE London director Miranda Housden said: “We know many young boys and girls are gifted with the attributes, skills and interests that sit at the heart of engineering.

“Many of these are also naturally adept at maths and physics.

“Yet only half of 11-14 year olds would consider a career in engineering, and less than one in ten plans to be an engineer once they finish their education.

“This is because they don’t know enough about the profession and the exciting and rewarding careers that are in their grasp, and also carry the perception that engineering is uncreative and boring.

“We want to bust this myth, showcasing through the communication networks young people use and the music they listen to, some of the awe inspiring projects civil engineers are delivering and who our people really are - creative, smart, diverse teams whose work makes a difference to our lives every single day whether protecting us from flooding, getting us to work, ensuring we have clean water or designing and building magnificent sporting venues.”

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