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Still in the woods

Talk of green shoots abounds. Good oldLandSec are spending £650m in London, and the housebuilders are staffing up again -10,000 extra employees. So, that’s it then recession over, let the good times roll!

Well, not quite. See there’s two things to keep in your mind. First, the salutary warning that is the fact that there are more business failures on the exit of a recession than on the way in. Businesses let go of the reins too early, the horse bolts, jumps the rails and heads off across the golf course.

Now is the time to keep focussed, to keep control, and to keep doing exactly what you’ve been doing. Deliver great service, at a cost (note cost to you, not price to your customer) lower than your competitors. Differentiate yourself, deliver what others can’t. Keep your horse firmly on the bridle.

The other thing to remember is that shoots don’t turn green until they see the sun.

Architects and other consultants who get involved at the early stages of projects may well be seeing the little green shoots popping up, but for most subbies, the snow is still well on the ground.

Remember if Land Sec are starting to plan to spend money, it’s still a good year away from getting anywhere near you.

So, get ready for the start of the recovery, but don’t start celebrating just yet.