The most impressive queues at Ecobuild 2011 have generally been reserved for people looking for a caffeine fix.
At around 12pm the massive halls on either side of the centre begin to thin out as people seek out food and sustenance before attempting to re-immerse themselves in solar panels, sustainable carpets and timber frame roofs.
But on Wednesday the cafes and coffee stalls simply couldn’t compete with the force of nature that is….physics.
Brian Cox, the academic/ presenter clearly has the X Factor when it comes to drawing a crowd and hordes of Ecobuild visitors snaked their way in a queue for a presentation that had organisers turning away dozens more.
Renowned architect Sir Terry Farrell seemed slightly bemused to see the throngs of people gathered in a circle below where he was about to speak. He also ended up playing to a full house, though some may have snuck off when they realised Brian wasn’t about to jump out from behind the lectern.
The variety of lectures and demonstrations is generally phenomenal, with not enough time to see everything you want and everyone is agreed that collaboration and clarity are needed to unlock the billions in work needed for green construction.
And while speakers are keen to demonstrate the importance of the industry collaborating more, the bottom line is that incentives like feed-in-tariffs will ultimately make a huge difference as the massive number of solar panel distributors at Ecobuild will testify.