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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

How to put together a winning award entry

Posted by Ross SturleyTue, 6 Sep 2011

The entry deadline for the Construction Marketing Awards is coming up, and while I don't often do the 'top ten tips' style of piece, I've done one on putting together a winning award entry. It seemed topical somehow...

More Green Deal Difficulty

Posted by Ross SturleyFri, 12 Aug 2011

I pick on the Green Deal a lot. I feel bad about it, but I can't help myself. It's just so well-intentioned, but so doomed to failure through poor marketing, that I have to wade in...

Engineering - bad for business?

Posted by Ross SturleyFri, 17 Jun 2011

Lord Sugar has offended the engineering community by saying they're bad at business. Maybe they are...

It's all a bit green

Posted by Ross SturleyWed, 15 Jun 2011

The latest incarnation of the Green Deal is well-meaning, but flawed, from a marketing perspective, and doomed to failure...

Argue the difference

Posted by Ross SturleyTue, 24 May 2011

Differentiation is a key tool in any competitive battle. What can we learn about it from the cost of having a row in the UK courts?

tweeting for money?

Posted by Ross SturleyThu, 28 Apr 2011

My last post was about twitter. So is this one. I asked if anyone had made money from activity on the social media website, and got some response. Here, in 140 character chunks, is a summary....

Who's the top twit?

Posted by Ross SturleyFri, 15 Apr 2011

Construction News has just published a list of top twitter users in construction. I’m on it. So is Sarah Beeny. And Grant Shapps. But why? Where’s the business value in this twitter thing…..?

Steel yourselves

Posted by Ross SturleyTue, 29 Mar 2011

Recent figures from the steel sector should be worrying you, if they're not already.....

Procurement madness

Posted by Ross SturleyWed, 19 Jan 2011

Procurement needs to be done properly, that's for sure, but does it need to be so hard? Sometimes it seems participating at even the early stages of open tenders just isn't worth the bother....

Liz and Shane, sitting in a tree…

Posted by Ross SturleyTue, 14 Dec 2010

Twitter is so powerful it can help a chubby bloke with a dodgy barnet get hold of a girl who'll really make his mates jealous. So what can Shane Warne teach you?

Green Deal or White Elephant?

Posted by Ross SturleyThu, 9 Dec 2010

The Government Green Deal announced today is a marketing nightmare. It utterly fails to address the reasons why people don't insulate their homes. Probably because it's been put together by people with little or no understanding of consumer behaviour. What should they have done?

Maths, with Grant Shapps

Posted by Ross SturleyMon, 15 Nov 2010

The New Homes Bonus sounds like a good thing, but how much of a good thing is it? Lets do some maths....

CSR - disaster or opportunity?

Posted by Ross SturleyFri, 22 Oct 2010

CSR - it's bad, right? Lots of cuts, so we're all going to be poor and have no work? Well, every cloud has a silver lining, the secret is finding it...

Time to innovate or die!

Posted by Ross SturleyFri, 8 Oct 2010

During tough times, smart marketing investment pays off. Right now, the smart investment is going online it seems....

How to avoid digital disaster

Posted by Ross SturleyFri, 24 Sep 2010

There's pressure on ROI at the moment, so more and more bosses are telling their marketing teams to get into "free" digital marketing. Well, it ain't free, digital marketing costs, and right here, is where you start paying.....

Keep lean, stay alive

Posted by Ross SturleyFri, 16 Jul 2010

Double dipping is bad for you, whether it's putting that bit of carrot in the cheese and chive and transferring all your gerns to everyone else, or the moment when you bump in and out of threatened economic recovery.....

Opportunity missed

Posted by Ross SturleyFri, 25 Jun 2010

So, the budget, not as bad as we feared, but still a major missed opportunity...?

What does M A C E stand for?

Posted by Ross SturleyMon, 21 Jun 2010

The Sunday Times just published a top 100 private companies. There are a few construction setor ones in there, not surprisingly. What can we learn from them?

A very British Problem

Posted by Ross SturleyFri, 18 Jun 2010

Brits, especially blokes, can be a bit shy when it comes to talking. Is that why BP are struggling to escape the browny-black stuff......?

Creative, or lazy?

Posted by Ross SturleyWed, 2 Jun 2010

Many developments have 'creative quarters' these days, which is just the sort of lazy, undifferentiated thinking that gets my back up.....