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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: May 2009

What's in a name?

Posted by Ross SturleyWed, 27 May 2009

It’s difficult to differentiate in this industry sometimes. So many companies have similar names that clients get them mixed up. What can you do about that? As is so often the case, the answer lies in the bottom of a pint glass…..

Drill in to customer understanding

Posted by Ross SturleyFri, 22 May 2009

If you’ve ever been to the dentist, you’ve examined his ceiling. But does he ever do that? Does he think about what it’s like to be one of his patients? Understanding how customers feel about their ‘experience’ is a key to commercial survival……

Blogging risks Brands

Posted by Ross SturleyTue, 19 May 2009

It might seem bizarrely circuitous to blog about the risks of blogging, but, as this cautionary tale will show, it’s wise to consider the effects of your web2.0 activities carefully. It’s the strange saga of the viking, the violin, and the Guardian Journalist….. (continues)

And the Award goes to....

Posted by Ross SturleyWed, 13 May 2009

Sometimes I can be cynical. I mean, there’s a lot of awards around. My personal favourite is ‘Loo of the Year’ – which I can assure you is giant and hotly contested. The “Roll” of honour is a prestigious place to be, and the winners are always “flushed” with pride. Etc. In the Construction sector, there’s an award for pretty much everything … (continues)