All posts from: June 2009
Language is important. The words you use inform how people feel about you. Lazy or uneducated choices here imply you will be lazy and uneducated in other ways…
So what’s less likely? England winning the next World Cup, or Gordon Brown the next election? Both are pretty far-fetched, but the latter at least would have significant implications for business. Having a plan for unexpected outcomes is a good idea…..
It sounds like a gag, but it’s not funny. There are a number of similarities between the building design profession, and the marketing team. What can we learn from that?