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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: June 2009

The solution to all your problems

Posted by Ross SturleyMon, 15 Jun 2009

Language is important. The words you use inform how people feel about you. Lazy or uneducated choices here imply you will be lazy and uneducated in other ways…

Planning for the unthinkable

Posted by Ross SturleyThu, 11 Jun 2009

So what’s less likely? England winning the next World Cup, or Gordon Brown the next election? Both are pretty far-fetched, but the latter at least would have significant implications for business. Having a plan for unexpected outcomes is a good idea…..

What's the difference between marketing and architecture?

Posted by Ross SturleyThu, 11 Jun 2009

It sounds like a gag, but it’s not funny. There are a number of similarities between the building design profession, and the marketing team. What can we learn from that?

Keep it real, man

Posted by Ross SturleyWed, 3 Jun 2009

Is reality perception? Or the other way around? And what’s that got to do with construction anyway? Well, it’s all about delivering on promises….