All posts from: July 2009
Indicators are tricky things - just because the orange thing is flashing on and off, doesn’t mean the car isn’t going to carry on in a straight line and smash right into you. The same is true of economic indicators - they can mean completely different things for different companies. How can you deal with these vagaries, and get yourself some sort of picture of what might happen?
The B2B Superbrands list contains a decent number of construction members, at first glance, this is good. But maybe, with a deeper look, we can learn something about branding in construction from what they have in common.
A Chinese firm becoming the sponsor of a leading UK building prize has whipped up a storm. Naivity and protectionism are fuelling the ‘get back to where you came from’ brigade. But what does the episode teach us about sustainable competitive advantage?
Anyone watching Big Brother this year (there’s not many of you) will have seen a couple of nobodies change their names to Halfwit and Dogface. Since they did it by deed poll, that’s what it’ll say on their passports now. Nice. In those cases, the name change hasn’t really changed anything about how people felt about them. But name changes in business are more complex than that – RIBA’s recent decision can help us understand.
Mistakes can really let you down. And the silliest little ones, that often do the most damage, are usually hiding somewhere too boring to check. What can you do to bring discipline to detail checking?
Accessing international markets is something a lot of companies are thinking about at the moment. There are many pitfalls - and one that is often forgotten is the effect on branding and communications of working in another language or culture.
The delay in forcing clients to upgrade energy efficiency of buildings on small projects is a Good Thing for business, but what does the architects’ response to it tell us about communication?