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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: August 2009

The Great GCSE Scandal

Posted by Ross SturleyThu, 27 Aug 2009

If your kids just got their GCSEs, and got one in media studies, or sociology, don't read this. It'll only annoy you. If you're interested in getting youg people into Our Great Industry on the other hadn, open it up right away!

CCA required. Sort it out amongst yourselves, eh?

Posted by Ross SturleyWed, 26 Aug 2009

There's an empty chair waiting for the Chief Construction Adviser, for three days a week anyway. On the other two it's needed for the Chief Mushroom Industry Adviser. Anyway, what sort of person should fill the chair? And what should their priorities be?

Cowboy crisis

Posted by Ross SturleyMon, 24 Aug 2009

The OFT inquiry into cover-pricing caused a bit of an uproar, perhaps more than it should have done. What can be learned from the attempts to respond to it, and to another famous 'wobble'?

Mum’s gone to pot

Posted by Ross SturleyWed, 19 Aug 2009

What can we learn about marketing from Kerry Katona's unfortunate split with Iceland?

Don't go into the light.....

Posted by Ross SturleyThu, 13 Aug 2009

We're starting to see 'green shoots'. The French and Germans have exited recession, so can we relax? Well, maybe not. You need to watch out for the tree stumps.

You what?

Posted by Ross SturleySun, 9 Aug 2009

Sometimes advertising makes ridiculous claims. There are mechnisms to protect consumers from malicious forms of this activity, but what damage can be caused the brand image by over-enthusiasm in the marketing team?

Marketing? No thanks

Posted by Ross SturleyFri, 7 Aug 2009

The Construction News Future 50 list contains just one marketeer - and he runs Tesco, so he's not exactly in the building trade. So why do marketing have no seats at construction's future top table?

Don't be a dormouse

Posted by Ross SturleyMon, 3 Aug 2009

Recessions have a way of going on. And often it feels as if we’re in danger of talking ourselves into some sort of hibernation. But he who snoozes, loses, as they say.