All posts from: August 2009
If your kids just got their GCSEs, and got one in media studies, or sociology, don't read this. It'll only annoy you. If you're interested in getting youg people into Our Great Industry on the other hadn, open it up right away!
There's an empty chair waiting for the Chief Construction Adviser, for three days a week anyway. On the other two it's needed for the Chief Mushroom Industry Adviser. Anyway, what sort of person should fill the chair? And what should their priorities be?
The OFT inquiry into cover-pricing caused a bit of an uproar, perhaps more than it should have done. What can be learned from the attempts to respond to it, and to another famous 'wobble'?
What can we learn about marketing from Kerry Katona's unfortunate split with Iceland?
We're starting to see 'green shoots'. The French and Germans have exited recession, so can we relax? Well, maybe not. You need to watch out for the tree stumps.
Sometimes advertising makes ridiculous claims. There are mechnisms to protect consumers from malicious forms of this activity, but what damage can be caused the brand image by over-enthusiasm in the marketing team?
The Construction News Future 50 list contains just one marketeer - and he runs Tesco, so he's not exactly in the building trade. So why do marketing have no seats at construction's future top table?