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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: September 2009

Remember the little guy

Posted by Ross SturleyWed, 30 Sep 2009

A lot of attention in marketing building products to archtiects is focussed on the big practices. Obviously, the bigger companies are going to be much better markets for your materials, I mean, look at the projects they're on......

Risky business

Posted by Ross SturleyTue, 29 Sep 2009

Behaving badly has its consequences, as those who fell foul of the OFT found when they had sizeable fines imposed. But is that the limit of their damage? Porbably not, as the damage to their brand will live on, and on...

Oh no, it's an election

Posted by Ross SturleySat, 26 Sep 2009

Right now, marketing planners need certainty about the flow of public funds into the construction sector. Have we got it? Not when there's an election in the offing....

twitter? you what?

Posted by Ross SturleyThu, 10 Sep 2009

Online social networking has been popular for a little while - linkedin, facebook - you've probably at least heard of them. Twitter is the new kid on the block, but growing fast. Are you using it? Have you worked out what, if any, business benefit it can bring? Have a read......