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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: October 2009

Demolition can save you Darling

Posted by Ross SturleyWed, 28 Oct 2009

A UKCG report suggests investment in construction pays better than investment in the car industry. Perhaps we should bring in a scrappage allowance for old buildings and kill several birds with the one big fat stone......

Switch your radar on

Posted by Ross SturleyThu, 22 Oct 2009

Knowing what's up ahead is a pretty useful thing. If we'd known this financial crisis was coming, we'd have done things differently. Marketing people should be leading on business intelligence, but are they.....?

Can Marketing save the World?

Posted by Ross SturleyTue, 20 Oct 2009

Party conference season didn't help the floating voter much. They all look much of a muchness, and equally clueless on cutting domestic carbon emissions. Can we apply some basic marketing thinking to the problem? Of course we can...

They speak loudest, who speak together

Posted by Ross SturleyMon, 19 Oct 2009

So sayeth the wise sage. And, to be honest, like all sage sayings, it's a bit bleedin' obvious. But does Our Great Industry listen? Or does it routinely descend into fragmented self-interest. Mmmm, I wonder.

Here's Johnny

Posted by Ross SturleyWed, 14 Oct 2009

Look out - Johnny Salesman is out and about, and he's trying to help....

Right Royal Mess

Posted by Ross SturleyFri, 9 Oct 2009

The internet is changing everything. And it's about to become a real opportunity to save some marketing cost, with one of the more stupid pieces of industrial conflict this century about to escalate.