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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: November 2009

Splashing out, unwisely

Posted by Ross SturleyMon, 30 Nov 2009

Preston may be saying goodbye to the National Football Museum, and you can understand that would hurt. But it was entirely predictable, had they thought through a little more marketing ......

Asda Price

Posted by Ross SturleyThu, 26 Nov 2009

Asda as known as a difficult and demanding construction client. Why then would they join the Construction Products Association......?

Look out, here comes the QS

Posted by Ross SturleyTue, 24 Nov 2009

The Government's choice of a QS as Chief Construction Adviser might look like a typical public client trying to keep costs down. But there's a silver lining....

Who's your client?

Posted by Ross SturleyWed, 18 Nov 2009

It's easy to become confused about who you're working for, but it may not be a good long term strategy....

Value (n) - val-yoo - relative worth, merit, or importance

Posted by Ross SturleyMon, 9 Nov 2009

What value do you deliver to your customers? Do you know? Do you know how they calculate your value? You might want to .....

Focus, focus, focus

Posted by Ross SturleyFri, 6 Nov 2009

It's really important to know why your customers pay you. Sounds trite? Well a lot of companies spend a lot of time and money doing things they're not very good at.They should stop....