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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: December 2009

Accountants, know your place!

Posted by Ross SturleyMon, 21 Dec 2009

Accountants have many useful skills. Adding up. Subtracting. They're handy in business. But usually they're not the people you want on the customer frontline....

FRICing stupid

Posted by Ross SturleyTue, 15 Dec 2009

The RICS recently decided to leave the CIC. They're now reconsidering, we hear, which is a Good Thing. As I've said before, one strong voice is more powerful than many weaker ones....

Get Rid of the Old Boiler

Posted by Ross SturleyFri, 11 Dec 2009

Chancellor Darling made some rudimentary marketing errors in his PBR, especially where construction is concerned. Will changing 125,000 boilers save the planet?

Suicide is painful

Posted by Ross SturleyMon, 7 Dec 2009

Don't let those boys from MASH persuade you of anything else, suicide can be harmful to your health. So think about that when you're bidding....