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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: January 2010

Still in the woods

Posted by Ross SturleyThu, 28 Jan 2010

There’s much talk of green shoots. And yes, it’s possible to see investment coming back to the market. But don’t get carried away, for most contractors, the recovery is still some distance off.

Order blindness

Posted by Ross SturleyFri, 15 Jan 2010

Contractors are always banging on about order books and how full they are. We hope they have other ways of telling whether they're about to succeed or fail....

Racing to the wrong conclusion

Posted by Ross SturleyWed, 6 Jan 2010

If you're in big trouble, most of the time you need a radical solution. Sadly the people in charge of British Horseracing have opted to tinker with meaningless details rather than address their real problems. Still, at least there's a marketing lesson in it for us....

Clarity Counts

Posted by Ross SturleyMon, 4 Jan 2010

When giving instructions, it's important to be properly understood, or Bad Things can happen. The same is true in marketing and internal communications....