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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: March 2010

Burning euros at MIPIM

Posted by Ross SturleyFri, 26 Mar 2010

At the risk of being boring, I'm going to bang on about wasting money at events for the second blog in a row. See, I've just been to MIPIM....

Events - focus for success

Posted by Ross SturleyMon, 8 Mar 2010

It’s possible to blow a load of budget at an event. Ecobuild, MIPIM... you can spend a lot of cash at these gigs, and get very little for it. So, what’s the best practice? Avoid them? Get in there and spend, spend, spend? Maybe we should apply the same thinking to these as we do to the rest of our marketing....