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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: May 2010

Forget cost, deliver value

Posted by Ross SturleyFri, 14 May 2010

What are you selling your customers? Your time and efforts? Wrong. A chance encounter on a train reiforces a basic principle of marketing that marketers would do well to keep in mind...

Procure me senseless

Posted by Ross SturleyWed, 5 May 2010

What can be done to ease the nightmare that is being procured? Can whatever is left of the public sector post election provide some sort of lead? Let's hope so....