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Total Marketing Blog

Ross Sturley is Principal of strategic marketing and communications consultancy Chart Lane. He blogs forConstruction News, and and is committee member for the Chartered Institute of Marketing Construction Industry Group (CIMCIG)

All posts from: December 2010

Liz and Shane, sitting in a tree…

Posted by Ross SturleyTue, 14 Dec 2010

Twitter is so powerful it can help a chubby bloke with a dodgy barnet get hold of a girl who'll really make his mates jealous. So what can Shane Warne teach you?

Green Deal or White Elephant?

Posted by Ross SturleyThu, 9 Dec 2010

The Government Green Deal announced today is a marketing nightmare. It utterly fails to address the reasons why people don't insulate their homes. Probably because it's been put together by people with little or no understanding of consumer behaviour. What should they have done?