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Why isn't the Green Deal working?

As a green deal provider Keepmoat have invested significantly in ensuring it can provide services to tenants, residents, homeowners and landlords to deliver the improvement works to residential and commercial properties within the UK.

So why isn’t it working?

The potential benefits to the homeowners in reduced fuel bills are a great incentive. For the energy companies it reduces the pressure to continue funding ECO schemes, for the government it delivers on their energy and carbon targets and for the UK construction industry it provides a welcome work stream – therefore the case to get green deal working for all stakeholders is compelling.

I believe that whatever administration of government, we need an effective form of Green Deal to work, as the benefits to all clearly outweigh the current difficulties in getting the scheme to work.

It’s clear that the consumer does not buy in to the scheme in its current format; the cost of borrowing is not as attractive as that on the high street, the complications either perceived or real in assigning the loan to the property and subsequent ownership questions need clarity, the benefits of savings from fuel costs are not as transparent as they could be and the scheme is also suffering from a bad press as the problems manifest themselves - which is also a clear deterrent for those ‘not in the know’ to sign up to such a scheme.

I ask myself as someone leading an organisation who are committed to, and at the forefront of, businesses signing up to Green Deal - could I convince my relatives to sign up? I’ve got to be honest and say it would be a really hard sell, as there are still too many doubts around the pricing and real benefits of the scheme being delivered.

So with the benefits to the construction industry, government and the energy companies being so compelling we need to start knocking heads together to work in collaboration to come up with real solutions to the current problems and start delivering an effective Green Deal scheme.

Not only would it be great for our business, it would be fantastic for the country too.

Dave Sheridan is chief executive of Keepmoat Group.

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