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Campaign targets Welsh women recruitment boost

The CITB has launched a new campaign in Wales to encourage more girls leaving school into a career in construction.

Latest figures from the Office for National Statistics show that only one in seven construction workers in Wales are female.

According to the CITB, efforts to attract women into the industry are being hampered by how the sector is perceived.

The organisation has launched a new campaign titled ‘Can you dig it?’ which uses a personality test to help advise female students on which of the 150 construction roles best suits them.

CITB partnerships manager Donna Griffiths said the campaign had been launched to tackle the “perception that construction is an industry only suitable for men”.

She said: “There has never been a better time to join the construction industry, with nearly 20,000 jobs set to be created in the Welsh construction sector in the next five years.

“With so many opportunities, ‘Can You Dig it?’ has been launched to send a strong message that construction is open to everyone.”

Research conducted by the Royal Institution of Chartered Surveyors last month revealed that nearly a third of women have felt held back from pursuing senior roles in construction due to sexism.

The report revealed 30 per cent of women cited fears of sexism relating to their career choices, with 39 per cent of respondents stating that firms were not doing enough to attract females to the sector.

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