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BIM Blog: Transfer words into action

Loads of interesting topics came up at the Autodesk BIM 2011 conference (16 November), but there was something that stood out from the start. 

It was an assertion by Autodesk VP of Industry and strategic relations Phil Bernstein of the difference between what’s happening in the States compared to the UK.

He said that where there’s a lot of action over the pond without a huge amount of strategic planning, over here we have the exact opposite.

Well that’s great in terms of forming a solid foundation to build on (pun intended), but obviously the next issue seems to be getting past that cultural inertia so that good planning becomes good practice.

One of the main cited reasons for the lack of traction so far has been that not enough enough people are doing it, (particularly, but certainly not limited to) when you get downstream as far as the M&E.

Weighed against that are the benefits of differentiation to clients in a market where there are evermore firms swimming in a shrinking pool of work.

Added to this is the fact that not only is BIM about to become mandated on public sector projects, but an increasing number of private sector clients are making it the norm on their projects as well (ASDA and Circle to name just two).

Leaps of faith are never easy - that’s why they’re called leaps of faith. But with something that is being globally acknowledged as not only a key element in the future of construction, (some might say it’s already the here and now), firms might consider that not getting on board may leave them in the lower section of a two-tier industry, scrapping for the “old school” work.

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