Contractors ISG and Morgan Sindall will be among those to show their support for the lesbian, gay, bisexual and transgender community at Liverpool Pride this weekend.
Liverpool-based Constructing Equality has co-ordinated the participation of a number of construction firms at this weekend’s event.
Firms set to take part include Aecom, CITB, ISG, Morgan Sindall and Space Architects.
Some of the team will wear specially designed LoveConstruction t-shirts (see logo).
Constructing Equality managing director Chrissi McCarthy said: “There was a really great response when we started to get the companies together for Liverpool Pride.
“It seemed like they all wanted to get involved and represent the industry at events like this, and had resources set aside to make a splash on the day.
“Hopefully this will demonstrate to the LGBT community that construction has started to move on from the old-fashioned image often portrayed.”
CITB has recently launched its Be Fair Framework to provide guidance and accreditation for companies within the industry who wish to demonstrate their commitment to equality and diversity.
Constructing Equality is the first company licensed as providers for assessing companies on this framework.
CITB fairness, inclusion and respect manager Kate Lloyd said: “Be Fair was put together to highlight the importance of fairness, inclusion and respect in construction.
“Its aim is to provide a straightforward route for organisations to take to address some of the issues the industry, its employees and customers are facing.
“As an industry, we need to show that we embrace diversity. By attending events like Liverpool Pride, more people will get to see the range of careers available and hopefully consider coming to work in our exciting sector.”
Morgan Sindall strategic inclusion and community manager Sam French said: “Morgan Sindall is a UK construction, infrastructure and design business with a network of local offices and we’re passionate about supporting the communities around the UK in which we work.
“That’s why we’re proud to be present at Liverpool Pride.
“What’s more, we’re also really keen to promote construction as a career of choice, so I’d like to encourage anyone who is interested in finding out more about the industry to talk to us.”
Research released by CITB this year showed more than a third of teachers and careers advisers believe construction is an unattractive career opportunity involving “dirty hard work”.
Contractors are increasingly trying to shed the often negative pereception of the industry, with Liverpool Pride seen as another step towards addressing questions over the industry’s approach to diversity.
The UK’s largest contractor has also established its first internal network for lesbian, gay, bisexual and transgender employees.
Chrissi McCarthy writes for Construction News on how to drive diversity in your company