Budget hotel chain Travelodge has unveiled plans to open 26 new hotels in a £115 million expansion programme.
The firm is expanding its property portfolio leading to more than 2,000 new rooms being added.
New hotels will be in London, Edinburgh, Aberdeen, Chichester, Colwyn Bay and Morecambe.
Travelodge chief executive Grant Hearn said: “Despite a very challenging market, we have chosen to invest and grow throughout the recession and for many more years to come.
“The prevailing economic climate has accelerated the forecasted structural change of the hotel market as consumers have chosen low cost, quality accommodation rather than overpriced full service and mid-market establishments.”
The new hotels will take Travelodge to more than 400 UK properties representing over 30,000 rooms.
Travelodge said it would continue its focus on recruiting from the long term unemployed.