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'Driver abuse' leads Jim'll Mix It boss to scrap company name

Exclusive: Concrete supplier Jim’ll Mix It decided to scrap its famous brand name after its drivers reported multiple examples of “abuse from members of the public”.

Jim’ll Mix It made headlines in 2012 after managing director Jimmy Taylor refused to change the name of the firm, which echoed that of Jimmy Savile’s long-running TV show Jim’ll Fix It.

However, the firm has now changed the brand name to MixIt.

Mr Taylor told Construction News members of the public were “verbally attacking” drivers for the company, at which point he decided to scrap the brand name.

“People would come up at traffic lights and point and be abusive. I was adamant I wouldn’t change [the name] but because of the extent of what he did, we used to get abusive language.

“People used to sit at traffic lights and say, ‘You bastard, tell your governor to change the name’.

“I don’t need that. If you’re not taking it seriously when someone is shouting at someone driving down the road, what more can you do.

“We had to do it to get rid of that.”

Mr Taylor, who fundraises for childrens’ charities, said he was “pissed off” about the furore over the company name.

“I am who I am. I’m not a paedophile. Why should I be associated with a bloke with white hair and dodgy eyes?

“I might have the dodgy eyes but I don’t have any hair anymore.

“It pisses me off when people say to me, ‘Why have you got to be that way?’

“I’ll help anyone out. Anybody can ask me for help and I’ll deal with it.

“But when there’s kids involved and for many years I’ve done boxing [fundraisers] for kids, as long as I can help someone at least something is being done at the end of the day.”

The firm employs between 35 and 40 drivers.

Mr Taylor said drivers tried to react to the abuse positively, but with growing concerns over cyclist deaths due to collisions with HGVs in London, he was adamant that drivers didn’t engage in arguments.

No driver ever received physical abuse, he said, and no customers asked the company to change its name.

Mr Taylor launched the company in 1983 and is shortly due to open its third site in Barking.

Jim’ll Mix It

In 2012, Mr Taylor told Construction News he had no intention of changing the brand name.

He said at the time: “I am who I am. I’m in concrete, my name’s Jim.”


Around 90 per cent of the company’s trucks have been rebranded with the remaining ones due to follow suit later this year.

The firm also expects to double its fleet as it expands.

Mr Taylor said: “It won’t affect the business. We’ve got bigger as time has gone on.

“Whatever the press said about me, I’m nothing to do with him.

“I’m still known as Jim’ll Mix It. I’m nothing to do with him, you get a nickname and that’s it.

“By dropping the brand, corporately I think it has shown I’m more of a proper company.

“From the bad of it some good things have come. I’m an eastender, a cockney boy.

“We’ll keep on growing, I’ve got lots of years in me yet.”

Readers' comments (3)

  • Timothy Brownbridge

    No wonder we in construction get such a bad press. Ever heard of the Considerate Constructors Scheme which many of us are involved in? I sympathise with Jim's situation and being forced to change the company name but did your report have to contain all the quoted expletives? Times like this the press do the industry and it's image no favours.

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  • Tom Fitzpatrick

    Timothy,

    Thanks for your comment. I'd respond with two of my own.

    People up and down the country in every industry, large or small, use language like 'pissed off'. In this circumstance, it was members of the public using the word 'bastard' and members of the construction industry showing common sense not to engage in arguments, and then to change the company name!

    Secondly; I don't believe any other title in this industry does more to promote the need for equality and diversity in this industry, but also to challenge people's perceptions externally. I can send you countless copies of articles, comment pieces and features where we challenge every day perceptions.

    Get in touch if you want to discuss, or maybe you'd like to write us a comment piece yourself? tom.fitzpatrick@emap.com / 020 3033 2748

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  • eye for an eye

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