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Nick Baster, director, Form

Three years ago things were brilliant but since then it’s been in decline - the sector has contracted for us as it has for everyone.

Unfortunately that meant we had to shed staff. We lost five or six people, which was about a third of our workforce. That was obviously tough but it’s about how you respond and put it to positive use. We had to make ourselves efficient again.

The key is to stay positive. The last two years have been difficult but it has allowed us to refocus the business and get back to the priorities. We managed to get things back to a level playing field during 2010 and then we took the decision to expand out of Kent and open a London office.

I now look after the London office and my co-director Steve Potter runs things in Kent. We put the investment into the business and so, while times did get tough and the market contracted rapidly, we responded quickly as it levelled out over the past 9-12 months, and now we have a plan in place to grow the business again as
the opportunities start to arise.

So far it has been a success. You really need to be tenacious because you don’t know what’s around the corner. Large organisations tend to have processes in place that are set up over time, but our advantage is we can adapt - the beauty of the SME is that you can do that.

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