Entering a mature marketplace already populated by national players meant that we had to differentiate the business in many ways to secure a foothold.
This was the only way to give ourselves a chance of competing with the industry brand leaders
Through our property development business we had been on the receiving end of the good and not-so-good levels of service as a customer requiring concrete.
Frustrating hold-ups in awaiting delivery of concrete to site together with the differing quality of the product were the two main areas of complaints that seemed to be prevalent issues shared within the construction industry.
The route to market from drawing board to the plant becoming fully operational has been two years in the making, during which time there was a great deal of information gathering and research that went into the investigative stage to understand the key elements and costings.
Part of the analysis identified that, in the main, concrete was being manufactured by plants that had or were becoming outdated, so if we were to make a difference as a new start-up company we had to invest in a plant that would not only enable us to deliver our customers’ needs today but also to have the flexibility to meet future demands in an ever-changing market for different specifications of concrete.
“Part of our analysis identified that, in the main, concrete was being manufactured by plants that had or were becoming outdated”
Considerable time was then taken to evaluate the very best technology from around the world which ultimately led to the purchase of state-of-the-art equipment from the German company Leibherr.
The twin shaft wet batch plant which became operational in the summer at our premises in Whetstone, Leicestershire, is capable of producing 100 cu m per hour of compacted concrete with silo capacity of 400 tonnes and aggregate capacity of 650 tonnes. I believe that we have sourced the most technically-advanced concrete production facility in the Midlands.
Sourcing the latest technology was an important investment that underpins the business strategies and addresses the perceived industry issues of customer service levels, as well as providing a consistent quality of product.
We set out to avoid outsourcing and instead deliver an end-to-end process which enables us to have control of each section of the activity from the collection of the aggregate material through to the batch stage and then the ultimate delivery to site.
We operate a fleet of six vehicles which are manned by our employees and this enables us to ensure that we carry out our promises in a timely fashion to our customers which is so important in the construction industry.
Our investment in the latest plant technology has also enabled us to ensure that the components needed to make up the concrete are added to the mix in the correct sequence to create a consistently superior product.
“Although we are quietly pleased with how the company is performing since the launch date in September the challenge is to ensure that the plant is running at its optimum output”
Although we are quietly pleased with how the company is performing since the launch date in September the challenge is to ensure that the plant is running at its optimum output to drive down unit costs through increased sales.
Equally important is the fact that we do not lose sight of being a customer-focused business that provides a reliable, timely and competitively-priced quality product.
In terms of where we see future growth there is an increased requirement for large volumes of concrete due to an upturn in the residential and commercial sectors. Specifically I have noticed a significant rise in the requirement for sustainable farms.
Maxi Readymix Concrete believes that with the use of the very best technology, together with our company values, we are well positioned to provide a high level of service throughout all markets.
James Abraham is a director at Maxi Readymix Concrete