When the economic chips are down, often it’s the ingenuity and innovation of the marketing teams that can make the difference between profit and loss.
The 2010 Awards provide a showcase of excellence in adversity and CIMCIG is delighted to recognise such a high profile celebration of the marketing profession.
Entries to the Construction Marketing Awards always display an impressive range of creativity and excellence. However, this year shows a greater variety than ever as companies embrace new technologies and exploit new media for every ounce of value.
Our judges always look for evidence of clear strategies, targets, defined audiences and measured response. Key to any winning entry is a demonstration of results against expectations and return on investment.
Each one clearly shows the impact that effective marketing can have on the bottom line: a service more necessary than ever in challenging market conditions.
CIMCIG is proud to run these Awards and delighted to present this summary of the winning campaigns. Collected together, these represent the very best within the construction industry and demonstrate the skills and enthusiasm prevalent within the sector.
We would also like to thank Construction News and Glenigan for their support.
(CIMCIG Chair Ian Exall)
Best Campaign over £25,000
Best Campaign under £25,000
Best In house marketing team
Drivers Jonas Deloitte
Best Product launch
Best Use of Advertising
Best use of Digital communications / media
Corus (IAS B2B Marketing)
Best use of Direct marketing
Travis Perkins Plc
Best use of Events and exhibitions
Best use of PR
Mira Showers (Facta)
Best use of Strategic marketing
Best use of Technical Information
Best use of Website
Marketer of the year
Adam Turk, Polypipe Terrain
Agency of the Year