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Apprentice of the Year: Winner

Winner: Daniel Holdcroft, Novus Property Solutions

The apprentices vying for this year’s prize are starting their careers across a huge spectrum of sectors, ranging from demolition and building services through to powered access and maintenance provision.

One thing that unites them, however, is an exceptional commitment both to improving their abilities and delivering for their employers – something the judges were quick to acknowledge.

But there can be only one winner and it was Daniel Holdcroft of Novus Property Solutions that stood out for the judging panel above all others.

Daniel joined the company in 2013 and has shown a consistent capacity to go above and beyond what is expected of an industry apprentice.

The judges noted that Daniel’s enthusiasm and potential were clear from early on in his development. In 2014 he joined a trip to Slovenia to help in the redecoration of a school for the deaf and returned to the country the following year to redecorate a hospital ward.

Daniel has developed his skills and specialisms with unmistakable passion and no little flair, and it was evident how highly his employers rate him. They demonstrated to the judges how he has cultivated an exceptionally strong understanding of the company’s values at a remarkably young age.

“Daniel is a true ambassador for the industry and is hungry for progress. He has demonstrated his continuous improvement and value to the industry, plus a real drive for success”

Judges’ comment

He regularly stays on at college for several hours to enhance his skills and prepare for events, going on to put in excellent performances at competitions hosted by Dulux, Johnstone’s and Skillbuild.

In June 2016, Daniel represented Stoke-on-Trent College at a conference covering the government’s Trailblazer apprenticeship programme. Two months later he was invited to address new apprentices at Keele University, delivering a presentation to the recruits about his own experiences with Novus.

His approach to these challenges drew praise for his professionalism and willingness to stand up as a role model for the next generation.

The judges were similarly impressed by the support Daniel received from those around him. Many of the senior figures in Novus started their own careers as apprentices within the company, including chairman Stuart Seddon.

On his trip to London last June, Daniel was accompanied by training manager Jackie Budden, who ensured he networked with representatives from different companies and was able to share his experiences.

The panel was equally pleased to see that he is now looking beyond his trade by developing into other disciplines, such as commercial quantity surveying.

On this evidence, Daniel will be an incredible asset to the construction industry for many years to come.


  • Corin Atkinson, Dodd Group
  • Paul Cairns, Nationwide Platforms
  • Thomas Davies, AR Demolition
  • Paul Lancaster, AR Demolition

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