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Company Innovation of the Year: Winner

Winner: MJ Rooney Construction: Virtual Basement Construction

In a category with so many strong entries, MJ Rooney stood out as a worthy winner for Company Innovation of the Year.

Working in a growing sector of the industry, basement construction, which has received some negative press at times over the last few years, MJ Rooney has set about using innovation and technology to not only drive change throughout the company but, more importantly, improve the perception of the sector as a whole.

From the industry-leading 4D modelling used on every basement project it carries out, to the QR codes on community boards to guide the public through a project’s development, innovation is truly at the heart of everything it does.

This has all been driven through a true commitment from the company’s management to embrace innovation and invest in new technologies.

MJ Rooney’s marquee product, the virtual basements initiative, demonstrates how the company is driving new approaches in its sector.

Using the latest design software throughout the tender and delivery phases, and bringing on board expertise from non-traditional construction fields such as games designers, the judges described MJ Rooney’s efforts as “truly industry-leading”.

This approach was a great example of how using technology effectively could bring results in terms of efficiency, bringing down build costs by tens of thousands of pounds, and build times by weeks.

“While big companies use innovation and technology to drive down that bottom line, a small business like MJ Rooney is using innovation and technology to truly improve their industry”

Judges’ comment

It was clear that the approach was also having a positive impact with clients, with the virtual basement approach seeing the company nearly double its tender win ratio and secure a number of repeat clients.

Not only has this approach helped the bottom line, but it is also making basement construction a much safer area to work in.

In a high-risk sector, the approaches MJ Rooney is developing, and its willingness to share this learning, could save lives.

While the judges were blown away with the company’s recent growth, they also commended MJ Rooney’s willingness to pass on the knowledge it had gained to other companies in the sector for free.

The decision to offer its virtual reality training to the industry, as well as other resources, shows that this is a company that really cares.

MJ Rooney is a great example of an SME that is willing to take risks and be brave enough to move away from the tried and tested traditional approaches to deliver better results.


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