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03Feb94 EUROPE: NEW DIRECTOR POST FOR LEBOUCHER AT JCB.

The plant manufacturer JCB has appointed Pierre Leboucher to a new post of European director for mainland Europe.Mr Leboucher, who has been with JCB since 1971 and who has an OBE, was previously managing director of JCB France.He has been replaced by Francoise Rausch, formerly deputy managing director. Mrs Rausch has worked in marketing and export sales for JCB France establishing dealerships in West Africa, Morocco, Tunisia and Algeria.Mr Leboucher is now working with John Patterson, recently appointed to managing director of JCB sales and service worldwide, to formulate a sales policy for mainland Europe. At present the company has four wholly-owned subsidiaries on the continent, in France, Germany, Italy and Spain.Europe represents 72 per cent of JCB sales with the North American market accounting for 10 per cent. Of the European share the UK takes 50.5 per cent.In the sectors in which it competes, JCB claims to take 11.8 per cent of the available European market, up from 9.5 per cent in 1992. Mr Patterson's aim is to see that increase to 15 per cent by 1996. CONSTRUCTION NEWS