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10Feb94 UK: JACKERS JOURNAL - LESS BALLS THAN MOST.

The Department of Trade and Industry was due to launch a video giving advice on exporting to North America last Wednesday.The video was meant to contain interviews with leading British companies that export successfully to the United States and Canada. It formed part of the DTI's North America Now campaign, which was launched last March.So the video machine at the DTI's offices in Victoria was dusted down and Richard Needham, the trade minister, was ready to be wheeled on to explain the importance of the North American market to British exporters.Then, with just a couple of days to go before the premiere, the DTI sent out a note postponing the event. The postponement, it said, was 'owing to technical difficulties'. But it did not specify exactly what difficulties.It couldn't be, of course - could it? - that someone somewhere had had a late thought that the video's title was a little inappropriate in these puritanical days. The DTI's effort, you see, was entitled More Balls than Most.I presume the title was meant to refer to the fact that successful exporters to North America need particular drive and elan and not to be a commentary on the video's content - or a reference of any kind to 'back-to-basics' activities within the DTI. CONSTRUCTION NEWS