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13Jan94 UK: INDUSTRY FAILS TO WOO STUDENTS.

Britain's leading contractors are bottom of the league when it comes to enticing the nation's brightest youngsters into their industry.Results from a salary survey of main professions, from accountants to shop managers, reveals contractors are the poorest payers of graduates.Traditionally, contractors blamed the industry's 'dirty' image for their failure to recruit top graduates.The survey of 271 large firms for the Association of Graduate Recruiters included data from Balfour Beatty, Laing, Sir Robert McAlpine, Taylor Woodrow and Wimpey.It shows that students leaving university and entering the construction industry can expect a starting salary of £11,500 - £1,500 less than the average for all professions and £1,000 below trainee accountants, who are the second most badly-paid.The energy and water industries are the best payers, usually offering graduates a £14,000 starting salary.Most industries, except construction, expect to increase graduate recruitment this year. CONSTRUCTION NEWS