Regeneration firm St Modwen is planning a £20 million mixed-use development across 11.25 acres.
A disused manufacturing facility previously used by Dyson Industries will be redeveloped primarily for residential purposes, incorporating 110 high-quality family homes, a small convenience store, a parade of four shops, a public house and a restaurant. A new junction off the main road is also planned.
St Modwen expects the regeneration to create at least 220 jobs linked to construction at the site and 75 permanent jobs at the pub, restaurant and shopping area.
IPS Ceramics Ltd occupies part of the current site and will relocate nearby.
St Modwen will hold a public consultation on the proposed development on 23 October before submitting its application in November.
The redevelopment fronts Shelton New Road and is the last major site to be regenerated in the Hartshill area. It follows St Modwen’s work opposite on the same road and on Brick Kiln Lane.
St Modwen’s north Staffordshire regional director Mike Herbert said the redevelopment “will contribute to the city’s housing supply and, with at least two construction jobs created for every home built, will bring significant levels of investment”.