MARGINS are flat at Bloor Homes as the house builder was forced to use more incentives to attract home buyers.
Pre-tax margins at the business, which is part of Bloor Holdings, were flat at 20 per cent for the year to June 2005.
Bloor Holdings said: 'In difficult trading conditions, which have deteriorated gradually during the year, homebuyers have become cautious.
'Bloor Homes has maintained its turnover at the expense of margin, which has been affected by increased incentives. While trading conditions are likely to remain difficult in the current year the business will focus on maintaining revenue and margins.' Bloor also includes the Triumph motorcycle business , where profits raced up as the group pushed through a worldwide dealer programme.
Bloor Holdings' other business is plant hire division Pickering, where margins were also broadly static.
Bloor said: 'We continue to explore opportunities in other activities for Pickering.'