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How the #loveLIVES campaign was won

On 13 April Construction News, KPMG and the Lighthouse Construction Industry Charity launched the #loveLIVES campaign. Here is how Construction News led the campaign over the next 50 days.

loveLIVES landing page

DAY 1 – #loveLIVES campaign is launched on cnplus.co.uk/buildinglives

loveLIVES splash 1

loveLIVES first cover

DAY 5 – Building Lives adorns CN’s cover and Laing O’Rourke CEO Anna Stewart pledges £20k while urging further industry support

loveLIVES spread 1

DAY 12 – Donations begin to accelerate as Building Lives unveils proposed new funding model

loveLIVES Constructionist tweet

DAY 17 – Social media interest continues to grow with donations hitting £160k

loveLIVES case study 1

loveLIVES second cover

DAY 26 – Construction News leads with how Building Lives turned one Kier site manager’s life around

loveLIVES NG Bailey tweet

DAY 37 – Twitter reacts to mayor of London Boris Johnson’s pledge of support

loveLIVES case study 2

DAY 38 – Case studies drive home the incredible work done by Building Lives; pledges hit £230k

 

loveLIVES Boris Hancock

 

 

 

 

 

DAY 40 – Campaign reaches £265k as London resident pledges £10k after seeing #loveLIVES in the Evening Standard

loveLIVES Kier tweet

DAY 47 – Contractors are among those to take to Twitter to encourage industry to get campaign over the line

CN cover 050615 1

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