On 13 April Construction News, KPMG and the Lighthouse Construction Industry Charity launched the #loveLIVES campaign. Here is how Construction News led the campaign over the next 50 days.
DAY 1 – #loveLIVES campaign is launched on cnplus.co.uk/buildinglives
DAY 5 – Building Lives adorns CN’s cover and Laing O’Rourke CEO Anna Stewart pledges £20k while urging further industry support
DAY 12 – Donations begin to accelerate as Building Lives unveils proposed new funding model
DAY 17 – Social media interest continues to grow with donations hitting £160k
DAY 26 – Construction News leads with how Building Lives turned one Kier site manager’s life around
DAY 37 – Twitter reacts to mayor of London Boris Johnson’s pledge of support
DAY 38 – Case studies drive home the incredible work done by Building Lives; pledges hit £230k