Recruitment specialist Granite Search and Selection has pledged £20,000 to the #loveLIVES campaign as total donations reached £310,000.
The recruitment and outsourcing specialist became the latest company to read about the plight of almost 200 budding apprentices, who could lose their roles due to a lack of short-term funding for social enterprise Building Lives.
The company pledges 3 per cent of its annual gross profit margin to charities or industry-related training schemes annually.
Managing director Paula Mitchell read about the #loveLIVES campaign on Construction News and got in touch with the Lighthouse Construction Industry Charity to learn more.
Ms Mitchell said: “We are constantly plagued by candidate shortages anyway and thought, rather than just shuffling people around the industry, why don’t we try to help people get a foothold into the industry as well?”
She added: “When I read about #loveLIVES I thought, firstly it was 200 kids some of whom were on a farily destitute path and the emotive side of that is huge, but also the fact they’re being trained up in pre-apprenticeships is exactly what we want to be involved with.”
The firm will also consider ways to support young people going through the organisation in future, if the #loveLIVES campaign is a success in staving off the threat of closure.
Can you help save Building Lives and almost 200 apprentices?
We set out to raise £400,000 in 50 days to save the future of almost 200 budding apprentices in London.
Today, on day 47, we stand at £310,000.
Can you help us reach our target?
Visit www.cnplus.co.uk/home/buildinglives/#sign to sign your name to the list of supporters of #loveLIVES.
Campaign supporters to date include: Great Portland Estates; Canary Wharf Contractors Fund; Laing O’Rourke; Kier; Affinity Sutton; Lakehouse; and Interserve.
Call Tom Fitzpatrick on 020 3033 2748 for more information.
Meanwhile pledges reached more than £30,000 yesterday alone after one major contractor pledged £10,000 and several individuals contributed to the campaign.
The campaign, launched by Construction News, KPMG and the Lighthouse Construction Industry Charity, closes on Monday 1 June.
Several major contractors are still in discussions about supporting the campaign, which has been backed by the mayor of London Boris Johnson and former skills minister Matt Hancock.
Developers, housing groups, multiple major contractors and supply chain partners have all contributed to the campaign so far, as well as individuals including one London resident who pledged £10,000 to the cause.