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Care of the community

SITE REPORT

'THIS IS the complaints and enquiries folder, ' says Multiplex's whitecity PR liaison manager Kathy Fawcett, setting a thin lever-arch file down on the table in front of her.

For a project that has been going on since 2003, the thinness of the file suggests that Multiplex must have been doing something right, given that the site is hemmed in by housing around much of its perimeter.

It has been Ms Fawcett's responsibility to ensure that, despite the epic scale of the development, local residents feel as little effect as possible from the whitecity works.

This has meant sending out regular information sheets to the 200 or so properties that are immediately adjacent to the site, keeping them up to speed with developments. 'The main thing that people ask is, 'What am I going to see when I look out of my window when it is finished ? how close is it going to be to the back of my fence', ' she says.

In order to allay any fears Ms Fawcett has gone to residents, showing them artists impressions of the development from their own home's perspective. But it is not just local residents that Ms Fawcett has to look after. A stones throw from the site lies the BBC offices at Wood Lane.

'We have regular meetings with the BBC to inform them what is going on. They have a huge satellite dish that sits on top of the Wood Lane buildings and points directly across our site. It broadcasts to South Africa and New Zealand so we had to position our cranes so that they did not break the beam, ' she says.