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Chocolate trick worked a treat



I am delighted to read that our chocolate box mailing caught Jane Hodsall's attention (Construction News, May 30, 2002).

I am not too sorry she was disappointed that the chocolates had 'gone', as that feeling was precisely what we aimed at.

That's because the objective, set for us by CITB's Training Committee, was to stimulate employers to offer apprentice places earlier in the year rather than at the last minute in late summer. CITB research shows that our industry is losing good young people because competitors are making them careers or education offers earlier than construction does.

Did the mailing work? We mailed 17,000 companies that had taken on an apprentice some time in the last five years.

In just a fortnight 600 of them have offered more than 1,000 apprentice places.

In another campaign, we appeal to Construction News readers to spread a football game to young people, on the internet at www. citbfootball. co. uk).

Thousands of young people will have their eyes opened to the whole range of career opportunities in construction.

To thank Jane for making her point, at no cost to the levy, I am sending her a box of chocolates - a real one this time!

Jerry Lloyd, CITB Carthusian Court London