PLANT conglomerate CNH has restructured its operations so that each of its brands - Case, New Holland, O&K and Fiat-Hitachi - has its own sales director.
Also at the show it relaunched its New Holland construction division as a light equipment specialist. The division is targeting the hire sector and is building a network of dedicated dealers.
The firm launched a range of telehandlers built in Italy, marking its first range of own-brand construction handlers. The LM range has reaches of 13, 14 and 17 m, all with lift capacities of 4 tonnes and four-wheel drive and steer.