Top 10 contractor HBG is changing its name to that of its parent this autumn.
The £1 billion turnover firm will be known as Bam Construct UK when the rebranding begins in October. Sister company Edmund Nuttall, which was formed in 1865, will drop the Edmund and switch to Bam Nuttall.
The move is part of owner Royal Bam’s plan to rebrand its European construction business under one name. According to accountant Deloitte’s annual list of the top 100 European contractors, Bam is the Netherlands’ biggest contractor and is the Continent’s eighth biggest builder with revenues of £6.1 billion. HBG and Nuttall have a combined turnover of more than £1.6 billion.
As well as construction, HBG’s divisions such as design, FM and properties will all be prefixed with the Bam name. A spokesman said: “The rebranding emphasises the group’s success, size and depth.”
Along with HBG and Nuttall, the company has a number of other operating firms including German tunnelling contractor Wayss & Freytag as well as Irish roads specialist Ascon.
All of Bam’s operating companies in mainland Europe – apart from those in Belgium – have been rebranded.
Ascon, which has offices in Dublin and Cork, is celebrating its fiftieth anniversary this year and the firm is set to change its name to Bam Constructors.
The rebranding of the UK and Irish arms has been timed to coincide with Ascon’s half century.
The formal unveiling of its new name will be attended by Irish prime minister Brian Cowen.
Six years ago, HBG was at the centre of a tug of war between Spanish firm Dragados and Royal Bam. In February of that year, Dragados paid £463 million for the firm before offloading it for the same amount just four months later to Royal Bam.
How HBG evolved into Bam Construct
HBG was a Dutch contractor before it was bought by Royal Bam in the summer of 2002.
It stood for Hollandsche Beton Groep and really became a familiar name in UK contracting nearly 12 years ago when it paid £28.5 million for Higgs & Hill.
At the time, Higgs & Hill chairman George Duncan said the industry was polarising between construction conglomerates and small regional firms with turnovers of less than £20 million.
At the time of the deal in December 1996, HBG already owned Nuttall, Kyle Stewart and Glasgow-based GA. It kept the Nuttall name but decided to rebrand the three other businesses with the HBG name at the beginning of 1999.